Learning Advertising in a Gaming Realm: Snapchat's Novel Approach

Kick-starting a fresh means to learn advertising, Snapchat has unveiled a playful, interactive 16-bit game designed to guide agency staff through the rudiments of crafting a Snapchat brief and formulating an effectual Snapchat ad campaign. This innovative tool throws light on essential details, serving as a comprehension-friendly textbook for understanding campaign building in a fun-filled fashion.

The interactive game embraces multiple micro games that underline various stages in the pitch process, extending from the brief to the brainstorming session, the deck construction, and, finally, the presentation. Every mini-game imparts practical knowledge through fun tasks. In addition, Snapchat has embedded amusing 'easter eggs,' including snappy agency talk as well as an augmented reality bonus game. These are aimed at boosting engagement and adding a vibrant touch to the learning experience.

A unique aspect of the game involves selecting a character and an industry brief that becomes your virtual reality. Using arrow keys, you get to meander around the virtual agency office, interacting with various characters. The charms of the game lie not just in its fun aspect but also in the useful overview provided about Snapchat's in-app tools. An integral part of the experience centers around building your pitch by participating in the mini-games featured in each section.

Besides boosting engagement among agency staff, Snapchat's game also serves as a handy guide for non-agency advertisers and marketers, providing actionable insights on Snapchat ad campaigns. While the game leans more towards entertainment, it presents plenty of valuable takeaways for putting together a successful Snapchat ad campaign. For those wanting a deeper dive, a downloadable strategy document comes with real-life ad tips mapped to your chosen campaign.

As an added incentive, the platform is also conducting a high-score competition within the app. The winning agency stands to gain a $4,500 donation to a charity from a curated list by Snapchat. This dynamic aspect introduces a philanthropic angle to the experience while accentuating the interactive engagement of the game. All in all, Snapchat's game blends learning and entertainment, making ad campaign development not just informative but enjoyable, too.